Friday, November 04, 2011
It's PR not ER
“I need 10 cc’s of the New York Times, stat.”
“Doctor, we only have 5 cc’s of Perez Hilton.”
“You’ve got to be kidding me. Give me 5cc’s of free Robert Graham shirts and an appearance on The Soup.”
“Right away, Doctor.”
“Hurry he’s flatlining.” [Sexy nurse wipes sweat away from doctor’s brow.]
An appearance on Dancing with the Stars is usually an attempt to resurrect the career of a 90’s television talk show host, an actor or actress attempting to inject some sizzle into a warn out career, or an athlete wanting to grind with a hollywood hottie. A season’s worth of fame, twenty pounds shed, and some booty bumping may look great on the tube and is not only a definite career boost (no body can deny the numbers are enormous), but also a steady and hefty pay check for how long you can play the role of “twinkle toes.”
Not that I am comparing PR with Dancing with the Stars, but both can patch up a broken career. Whether attempting to revive a career from 90’s television or more modern dilemmas including drug and gun woes that may bring street credit to the hip hop community, failing to comply with a judges order to do community service, or a worldwide divorce, may be a death sentence in the mind of a public figure, but that is the fun of the job, for the publicist.
While it is the publicist’s job to properly convey a message or image to a public, it’s far from open heart surgery. We are not cracking the chest cavity nor placing the aortic valve right on the money; however, the proper stitching techniques can make the incision pleasant for the public eye, with months of healing and antibiotics.
We can start a career, end a career, and take one from the dumps. Hard work and stress are part of the job. All you have to do is relax and role with the punches.
“Code Blue, Code Blue.”
“Doctor, may I suggest an appearance on Jimmy Fallon or the Today Show?”
“ Yes, Fallon, Now.”
_/\_/\_/\_/\_/\_
“We have a pulse.”
“Doctor, we only have 5 cc’s of Perez Hilton.”
“You’ve got to be kidding me. Give me 5cc’s of free Robert Graham shirts and an appearance on The Soup.”
“Right away, Doctor.”
“Hurry he’s flatlining.” [Sexy nurse wipes sweat away from doctor’s brow.]
An appearance on Dancing with the Stars is usually an attempt to resurrect the career of a 90’s television talk show host, an actor or actress attempting to inject some sizzle into a warn out career, or an athlete wanting to grind with a hollywood hottie. A season’s worth of fame, twenty pounds shed, and some booty bumping may look great on the tube and is not only a definite career boost (no body can deny the numbers are enormous), but also a steady and hefty pay check for how long you can play the role of “twinkle toes.”
Not that I am comparing PR with Dancing with the Stars, but both can patch up a broken career. Whether attempting to revive a career from 90’s television or more modern dilemmas including drug and gun woes that may bring street credit to the hip hop community, failing to comply with a judges order to do community service, or a worldwide divorce, may be a death sentence in the mind of a public figure, but that is the fun of the job, for the publicist.
While it is the publicist’s job to properly convey a message or image to a public, it’s far from open heart surgery. We are not cracking the chest cavity nor placing the aortic valve right on the money; however, the proper stitching techniques can make the incision pleasant for the public eye, with months of healing and antibiotics.
We can start a career, end a career, and take one from the dumps. Hard work and stress are part of the job. All you have to do is relax and role with the punches.
“Code Blue, Code Blue.”
“Doctor, may I suggest an appearance on Jimmy Fallon or the Today Show?”
“ Yes, Fallon, Now.”
_/\_/\_/\_/\_/\_
“We have a pulse.”
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